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Introduction to Hospitality (8th global ed.) by
For introductory courses in hospitality, providing a comprehensive overview of each segment of the industry. Includes hospitality and lodging; beverages, restaurants, and managed services; tourism, recreation, attractions, clubs, and gaming; assemblies, events, and attractions; and managerial areas of the hospitality industry.
Service Management Principles for Hospitality and Tourism by
Guides managers to a new perspective that sees hospitality and tourism as essential service businesses requiring a holistic cross-functional approach to meeting customers' needs within the context of personal relationships and experience. This edition includes references and examples about how service organizations can capitalize on, or are impacted by ongoing technological and social changes impacting the world, such as the sharing economy, social media, mobile and wearable technologies, online communities and more.
A Framework for Marketing Management (6th ed.) by
A comprehensive look at marketing strategy and current marketing management practices. Covers general marketing concepts, customer relationship building, brand development, market offerings, communication and delivery value and managing for long term success.
A Carver Policy Governance Guide, Implementing Policy Governance and Staying on Track by
Addresses the board's engagement in financial, programmatic, and personnel matters; roles of officers and committees; reporting and evaluation; agendas; and other aspects of the board job. The guide cuts across various aspects of the Policy Governance model and challenges board members to move from concepts to practice.
A Carver Policy Governance Guide, Ends and the Ownership by
Helps boards distinguish between what an organization is for and what it does (ends versus means). This important guide also discusses the concept of ownership and includes sample policies that can help board members effectively prioritize and govern.
Principles of Marketing (8th) by 
Animals, Food, and Tourism by 
The SAGE Handbook of Social Media Marketing by
Covers foundations of social media marketing, methodologies and theories, channels and platforms, tools, tactics, and techniques, management and metrics, ethical Issues.