LibGuides: Company and Industry Research: PESTEL Analysis

PESTEL analysis

PESTLE stands for Political, Economic, Social, Technological, Legal and Environmental factors.

A PESTLE analysis examines the macro (external) environment of a business. It demonstrates how broad factors outside the business can impact the environment within the business.

A PESTLE analysis will help you identify:

how well the business fits within the external environment
what strategies have been deployed to align with the external environment
threats and opportunities that need to be addressed

The following country reports on Australia will provide you with an overview of how PESTLE factors impact the country. You can use these reports to give you an idea of how to frame your own PESTLE analysis. You can also incorporate any information that will be relevant to your own analysis.

Australia In-depth PESTLE Insights (Dec. 2022) 81p.
Presented by MarketLine. Each of the PESTLE factors is explored via four parameters: current strengths, current challenges, future prospects and future risks.
Political Risk Yearbook: Australia Country Report (Feb. 2023) 23p.
Presented by PRS Group, Inc. Provides in-depth analyses of every factor that could affect business, trade or investments in Australia and around the world. Each report covers politics, economic policy, extensive analysis of economic trends and an assessment of the country's financial condition. Twelve factors are analyzed from an 18-month forecast perspective, including political turmoil, which is included in both the 18-month and the five-year forecasts.
Country/Territory Report - Australia (Jun. 2023) 46p.
A country report for Australia is presented by IHS Markit, with topics including economic outlook, terrorism risks, and social stability.

Check our "Country Information" on this subject guide will provide you with further country data, analysis and forecasts on Australia.

Note: When accessing online country reports on EBSCO databases, login using your Holmesglen email and password.

How to conduct a PESTLE analysis in three steps (Apply Industry Research, 13 Nov. 2020)
A PESTLE analysis is used to conduct a broad assessment of the key features of the external environment facing a business. It delves into six key factors affecting a company’s operations: Political, Economic, Social, Technological, Legal, and Environmental. This IBISWorld article helps you to find out how to take a three-step approach when using the PESTLE framework.

Besides, the following sections in an IBISWorld industry report will assist with a PESTLE analysis:

Industry performance

Key external drivers (economic, social, environmental)
Current performance (social, environmental)

Products and markets

Supply chain (environmental)
Demand determinants (social)
Major markets (social)
International trade (economic)
Business Locations (economic, environmental)

Operating conditions

Technology & Systems (Technological)
Regulation & Policy (Political, Legal)
Industry Assistance (Political)