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Company and Industry Research

Overview

For business improvements and strategic planning, you can use business strategic frameworks, like the PESTLE analysis, Porter’s Five Forces model, the SWOT analysis or LEWIN's Force Field Analysis to help you to have smart and informed strategic planning.

Before you embark on doing company and industry research, it is useful to know these business frameworks and how they can be used to enhance your competitive advantage.

Business collection in ClickView

Over 700 business and financing resources in ClickView may be relevant and useful to your studies.

Access to these streaming videos is restricted to Holmesglen students and staff. Please observe the licensing conditions that apply and this information may appear in the Copyright or Terms and Conditions links in this website. Watch online for classroom or private viewing only.

ClickView: four business strategic frameworks

PESTLE

PESTLE Analysis

Runtime: 7:53
Although external factors are outside of a business’ control, it is still important for them to consider political, economic, social, technological, legal and environmental/ethical factors. This video explores the PESTLE analysis and how it can be a helpful tool for business. Through real case studies, you will understand how PESTLE can be applied in practice and its usefulness in strategic decision-making.

porter

Porter's Generic Strategies

Runtime: 7:26
A competitive advantage is highly valuable in business and choosing between a cost/differentiation or leadership/focus strategy can be a way of achieving this. This video introduces Porter’s Generic Strategies and how they are helpful for evaluating business strategy. Using real-life case studies, you will learn how different businesses implement different strategies and the effect this has on their position within their industries.

SWOT analysis

SWOT Analysis

Runtime:  7:21
In business, a thorough understanding of an organisation’s strengths, weaknesses, opportunities and threats in both internal and external environments is crucial. This video introduces the SWOT analysis and how it can be a helpful evaluative tool for businesses. Through real-life examples, you will see how a SWOT analysis can be applied in practice and why it is beneficial for strategic planning.

force field

Lewin's Force Field Analysis

Runtime: 6:46
Successful businesses must continually adapt, and change requires a deep understanding of driving and restraining forces. This video examines Lewin’s Force Field analysis and how it can be used to evaluate whether change is feasible. Through a case study of British Airways, you will understand how Lewin’s Force Field can be applied to real-life businesses and why it is useful for implementing and managing change.