Using situational case studies, vignettes on world-class destinations and wide-ranging examples, this book aims to create awareness and understanding on the functioning of the tourism industry. A stepping stone for everyone aspiring to make a career in the tourism and hospitality industry, this textbook builds a strong groundwork of basic concepts and explains theories and their applications in real-life situations.
In 1999, Geert Mak spent a year criss-crossing Europe, looking to define the continent on the verge of a new millennium. The result was his monumental book In Europe. The dream of Europe focuses on the first two turbulent decades of our current century, taking in the rocky EU expansion into eastern Europe and the rise of Putin; the aftermath of 9/11 and terrorist attacks across Europe; the migrant tragedy in the Mediterranean; the 2008 financial crash; the rise of right-wing populism, and of course, Brexit.
Introduction to Tourism by 
The dream of Europe