Using situational case studies, vignettes on world-class destinations and wide-ranging examples,this book aims to create awareness and understanding on the functioning of the tourism industry. A stepping stone for everyone aspiring to make a career in the tourism and hospitality industry, this textbook builds a strong groundwork of basic concepts and explains theories and their applications in real-life situations.Using situational case studies, vignettes on world-class destinations and wide-ranging examples, Introduction to Tourism aims to create awareness and understanding among the readers on the functioning of the tourism industry. It offers insights into how countries devise their tourism marketing strategies and how to deal with situations while working with tourists and travellers. Each section of the book has been thematically designed and mapped with the curriculum of major universities for distinct learning outcomes. This book is meant to be a compact and constant companion for all students undergoing any kind of training in the tourism and hospitality industry to enhance their professional skills.Key Features:* Special focus on emerging trends and situations in the tourism sector, including the effect of COVID-19 on the industry and its functioning* Comprehensive coverage of the five A's of tourism industry citing latest examples and new evolving patterns * Each section aided by case studies with well-defined learning outcomes and discussion questions for classroom teaching* Each chapter facilitated with an opening vignette, learning objectives and chapter-end activities for self-assessment as well as group projects
In 1999, Geert Mak spent a year criss-crossing Europe, looking to define the continent on the verge of a new millennium. The result was his monumental book In Europe. The dream of Europe focuses on the first two turbulent decades of our current century, taking in the rocky EU expansion into eastern Europe and the rise of Putin; the aftermath of 9/11 and terrorist attacks across Europe; the migrant tragedy in the Mediterranean; the 2008 financial crash; the rise of right-wing populism, and of course, Brexit. Mak traces our current times through stories like these -- you come away fascinated by the place, perhaps the most important Norwegian trading town you've never heard of, with a sense of global understanding news feeds can't always offer.