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This is a small sample of available titles. Please check Library Search or the ebook providers listed above for other titles.
The Business of Sports: off the field, in the office, on the news
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The Business of Sports Agents
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International Cases in the Business of Sport,
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Managing People in Sport Organizations: a strategic human resource management perspective
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Managing Sport Business
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Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisations. Now in a fully revised and expanded second edition, this authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level. The first section examines the global context for contemporary sports management. The second explores the key functional areas of management, from organisation and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business. Complemented by a companion website full of additional resources, this book is essential reading for all students of sport management and sport business.
Sport Business Analytics: using data to increase revenue and improve operational efficiency
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Sport Funding and Finance
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Sport Management in Australia : Sport Management in Australia : Organisation, Development and Global Perspectives
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Sports Economics: theory evidence and policy
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This is a small sample of available titles. Please check Library Search or the ebook providers listed above for other titles.
Event management : for tourism, cultural, business and sporting events
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This edition adopts a scaffolded learning pedagogy, helping students move through the material logically and efficiently while building on their understanding of tourism, cultural, business and sporting events. Case studies highlighting local and global events add context and introduce students to best practices of managing events of various scales and geographical contexts.
Event Management in Sport, Recreation and Tourism
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An introduction to sports tourism and event management
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Managing Sport Facilities and Major Events
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Sport Management in Australia : Sport Management in Australia : Organisation, Development and Global Perspectives
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Strategic Sports Event Management
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This book provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to community sport. Introducing key theory and best practice, it offers a practical, step-by-step guide to planning, organizing, managing and evaluating events. Now in a fully revised and updated fourth edition, the book explains the importance of adopting a strategic approach, showing how to implement strategies that lead to successful outcomes over the short and the long term. It uses international case studies in every chapter, from the NBA and NFL to Formula 1 and the English Premier League, offering real-world insight into both larger and smaller events. In addition, woven throughout the book are a series of in-depth studies of several Olympic Games, the ultimate sporting event and an important point of reference for all practising and aspiring event managers. The book covers every key aspect of the sports event management process, including: sports organizations, such as the IOC, FIFA and World Athletics, and their interactions with event partners, the media and promoters short-term and long-term benefits of the planning process event impact and legacy operational functions, including finance, ticketing, transport, venues, IT, human resources and security marketing and communications, including social networking and new media the bidding process research and evaluation This new edition includes expanded coverage of digital and social media, the social impact of events, sustainability, security, entrepreneurship, employability and much more. It is an essential text for any sports event course and invaluable reading for any student or practitioner working in sport business, sport management, sport development or event management. The textbook is supported by useful online resources, including additional case studies and exam questions for each chapter.
This is a small sample of available titles. Please check Library Search or the ebook providers listed above for other titles.
Absolute Essentials of Digital Marketing
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This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy. Presented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels, this book can be used either as a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing. Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for both in-class and digital delivery, including suggested case studies, chapter questions and other activities.
Digital Sport Marketing
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This is a small sample of available titles. Please check Library Search or the ebook providers listed above for other titles.
Advanced Theory and Practice in Sport Marketing
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The Digital World of Sports
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Handbook of Sports and Media
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Routledge Handbook of Sports Journalism
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Smart Phone Smart Photography
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Sport and the media: managing the nexus
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Sport Media Vectors
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Total Sportscasting
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Total Sports Media
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This is a small sample of available titles. Please check Library Search or the ebook providers listed above for other titles.
Fair Play and Integrity in Sport
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Higher, Richer, Sleazier : The Future of Sport in the Age of Sledging and Drug Cheats
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The Journalist's Guide to Media Law
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This is a small sample of available titles. Please check Library Search or the ebook providers listed above for other titles.
Qualitative Research on Sport and Physical Culture
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Sport and Society in the Global Age
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Sports in Society: Issues and Controversies
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Understanding Sports Coaching
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