Emerging Media
by
Routledge Handbook of Sport and New Media
by
Sport Beyond Television
by
Sports Media
by
Sports Journalism: A Multimedia Primer
by
Sports Journalism: A Practical Introduction
by
Sports Journalism
by
Watch This Space
by
Sports Journalism: an introduction to reporting and writing
by
Emerging Media
by
The Live-Streaming Handbook
by
The Media and Communications in Australia
by
Routledge Handbook of Sport Communication
by
Sport Public Relations
by
Sport Public Relations, Third Edition With HKPropel Access, offers a comprehensive examination of the value and practice of public relations in sport. Extensively updated and substantially reorganized, this third edition reflects the evolution of the field with modern applications across a wide range of media channels. The book's topics align with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). The author team brings together significant professional and educational backgrounds in sport public relations to offer an engaging look at the full range of public relations functions. Readers will learn the importance of consistent brand communication and how to manage organizational relationships, both internal and external, to attain key strategic goals. The thorough coverage of the field is built around three common themes: 1. Public relations is a managerial function focused on advancing the brand and engaging key stakeholders. 2. The communications environment is continuously evolving. 3. Community relations, employee relations, and donor relations are as critical as media relations within the sport industry. Woven throughout these themes are public relations theories applied in sport-specific contexts to help students further understand the complexity of the sport communication ecosystem. Throughout the book, there is guidance for practical application, including samples of public relations materials such as news releases and employee newsletters. Be Your Own Media sidebars highlight how sport organizations are proactively telling their stories across various media platforms. New to this edition, case studies and discussion questions serve as a foundation for additional learning. Other updates include the following: Discussion of engaging key publics through social media and other forms of digital media--such as blogs, podcasts, virtual fan communities, and video--as well as approaches to developing content, metrics for measuring success, and skills for managing media in sport An examination of customer experience (CX) and how to enhance those relationships by defining customer touch points and mapping the customer journey Considerations for social media usage during crisis communication, with modern examples of effective and ineffective ways prominent sport entities have managed recent crises Also new to the third edition are related online learning aids delivered through HKPropel and designed to generate discussion and highlight the opportunities and challenges that exist in sport public relations. Commentary on current topics is accompanied by links to associated content, discussion questions, and applied learning activities to promote engaged student learning. A live Twitter feed for specific hashtags within HKPropel ensures regular updates. With Sport Public Relations, Third Edition, students will better understand the various demands of the field and learn to successfully and proactively develop consistent communication and stronger relationships between sport organizations and their key publics. Note: A code for accessing HKPropel is included with all new print books.
Strategic Sport Communication
by
Strategic Sport Communication, Third Edition, presents a comprehensive examination of the evolving field of sport communication. With a complete approach to the multifaceted and interrelated applications of sport communication, this text will help the reader understand modern trends and industry demands. The book's topics align with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). Organized into three parts for easy understanding, part I familiarizes students with the field by defining sport communication, presenting historical analysis, and providing an extensive discussion of career opportunities. Part II focuses on the elements of the Strategic Sport Communication Model (SSCM). This model details the three main components of sport communication: personal and organizational aspects of communication, mediated communication in sport, and sport communication services and support systems. Students will understand how each component plays an integral role in sport management, sport marketing, and operational goals at all levels of sport organizations. Part III examines legal aspects and critical sociological and cultural issues. Significant updates throughout the third edition capture the evolution of sport communication: A look at emerging communication platforms and modern technologies such as fantasy sports and online gambling New content covering the cutting-edge topics of customer-centric marketing, influencer marketing, the rise of digital media in integrated marketing, and the use of data analytics in marketing communication A new discussion of digital public relations tools and new examples of crises in sport, including a case study that provides a real-world example of a crisis in sport communication Learning aids--including key terms, chapter objectives, and chapter wrap-ups with review questions and individual exercises--provide for an engaging and focused learning experience. Updated for this edition, Sport Communication at Work sidebars feature industry experts applying chapter content, and Profile of a Sport Communicator sidebars highlight professional opportunities. In Strategic Sport Communication, Third Edition, students will develop a thorough understanding of the vast and varied field of sport communication. As the exciting field of sport communication continues to present new challenges, the analysis provided within this text will provide the foundational and theoretical understanding necessary for aspiring sport communication professionals to succeed.
The Business of Sport Management
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Event Studies
by
Sport and Policy
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Sports Marketing
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|
Topic |
Call Number |
| Digital media | 006.7 |
| Ethics in media and journalism | 070.4 |
| Media and journalism in Australia | 070.190994 |
| Online journalism | 070.40285 |
| Sport journalism | 070.449796 |
| Sport and media | 070.449796 |
| Sport and society | 306.483 |
| Sports law | 344.94099 |
| Sport and business | 796.069 |
| Sport and communication | 796.069 |
| Sport management | 796.069 |
| Event management | 796.069 |
| Sport marketing | 796.0698 |
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